They say first impressions are lasting, and when it comes to building your brand, graphic design is one of the best ways to make a lasting impact with potential customers right from the start. From instant recognizability to effective communication, here are five reasons why your company should invest in great graphic design.
1. Great First Impressions Start with Great Design
Whether it’s an impactful website homepage or gorgeous product packaging, good design will help your brand stand out from the first moment potential customers meet you. Think of it like a handshake—if it’s strong, confident and comes with a smile, you’ll probably want to build a relationship. But, if it’s limp, wavering and weak, it’ll take a lot more convincing for you to stick around. Using graphic design to showcase your product or services is a great way to stand out from the very start.
2. Impressionable Design Builds Brand Recognition
From the Nike swoosh to the Twitter bird, the most recognizable brands out there are easily picked out of the crowd thanks to great logo design. When paired with strong, consistent marketing strategies, logos have the power to build deep connections with consumers. Their presence evokes not only instant recognition, but also associative feelings. Driving past the Golden Arches? We can bet you’ll be craving some fries within a few seconds. What about that red bullseye? Guess it’s time for a Target run!
Ready for a logo update? Bear in mind that a well-designed logo is simple, memorable, timeless, versatile and appropriate for your brand’s intended audience.
3. Graphic Design Helps Connect with Customers
In a world where marketing strategies are driven by creating deeper connections with consumers, it’s only natural that graphic design supports these vital relationships. Just as with a compelling tagline or social post, strong graphic design components that tell your brand’s story will help facilitate positive experiences that are certain to keep your target audience coming back for more.
4. Good Design Gives Brands an Edge on Social Media
In the visual clutter that makes up social media feeds, exceptional graphic design has the power to stop endless scrolling dead in its tracks. Consistent, well-designed posts will help tell your brand’s story in a unique way while allowing your audience to more easily recognize, connect with and remember who you are.
5. Organization and Communication Get a Boost with Good Design
How your brand organizes and presents information is vital to your success, and thoughtful design choices can make a huge impact on clearly communicating all that your brand has to offer. Whether it’s an easy-to-follow infographic, an effectively laid-out website or a well-organized menu, great design seamlessly discloses everything your customers need to know about you.
Whether your brand is up and coming or if you’ve been around awhile, a graphic refresh like a new logo, website update or social media campaign, is certain to bring what you have to offer to the next level.
Are you ready to give your brand a boost with graphic design? Get in touch today and see how Careiginal Designs can help!