As we once again find ourselves in a new year, it’s a great time to stop, think and plan what we want to get out of 2022. In the same way you set up goals and resolutions for your personal life, bring that same energy of change and improvement to your business. There’s no better time than a new year for business owners to reassess and perfect their business strategies to thrive!
Let's start with a clean slate and make your business thrive in 2022!
Utilize Social Media
More and more brands are coming to the realization that social media works. For the new year, work on creating and growing business accounts on a few of the big platforms like Facebook, Instagram, Twitter, TikTok, or LinkedIn. Getting your business seen on these platforms allow you to not only connect with your audience in a more personable way, but can get your brand noticed 24/7 across the globe!
To get started, here are some of our top tips for crushing social media marketing:
Your page description should be short and sweet and tell the audience exactly what you do
Don't bombard your followers with posting 4 times a day, keep it to 2 MAX!
Keep selfies to your personal page
Look at your analytics for the best times to post
Just because one thing works for another brand, doesn't mean it's going to work for you
Stop chasing a bigger follower count, quality over quantity is important for socials
Research hashtags and don't use generic ones just to get a like
Listen to your audience
Create a strategy for implementing reels on Instagram
Change Things Up
Doing the same things over and over again, expecting a different result, is called insanity. If something doesn't work the 3 times you've tried it, try something else! Take this time to do a New Year's "cleanse" of sorts for your business.
To do this, start by looking at your analytics. What does your audience gravitate towards? You can even look at what your competition is doing. HOWEVER, don't fall victim to trying to copy what they are doing. Just because something works for them, doesn't mean it's going to work for you. Challenge yourself to be unique, different and YOU. That is how you are going to make waves in your industry.
Top Things to Change Up this Year:
Revamp your social media marketing strategy - challenge yourself to post different ideas on each platform
Consistency matters - build trust and reliability with your brand by being consistent in your look, feel and voice
Don't be salesey - you, me, nobody likes to be talked to like they are dollar signs, make a connection with your audience instead of just always going straight to a sales pitch
Learn to Listen
Your customers and your audience offer you lessons on the daily - learn from them! You might have the most amazing product ever, but if you're approaching your marketing how YOU like to, rather than how YOUR AUDIENCE would like it, you're missing the mark. Marketing is about reaching your customer in ways they want to digest information.
Watch your analytics and listen to what your customers and clients have to say about your business. Good or bad, reviews offer lessons that can propel your business to the next level. Let go of your ego, reviews aren't personal - turn them into lessons!
PRO TIP: Consider adding a feedback bar to your website or quick little surveys on your social media pages!
New Year, New You
The new year often gives birth to new experiences and opportunities, which in turn brings change and growth. Give your business the time and energy it needs to grow and thrive in 2022 and beyond. Trust us, making these little changes to better marketing yourself and connect with your audience will make all the difference in how successful you are this year.
Cheers and many blessings for a successful 2022, we're rooting for you!